The Persuasion Of A Record Sleeve

[The Length]

ok, ill probably get a bit of stick for this but...

im just about to launch a record label. a good old fashioned record label selling vinyl :eek:. the music that im pushing thru this project is aimed at roughly 16-25 year olds. the type of music is drum and bass music, which features, funny enough, drums and bass!

its not the most commercial genre of music and im pretty sure most of you wont have heard any. the scene is quite content with its underground status and selling 2,000 units is considered good.

im currently deliberating over the branding, market and artwork etc.
if you were in my position what imagery, symbols, subliminals would you use on the artwork to portray a must have product, that is going to fulfill all of the needs (and then some) of the potential customers, seduce them into handing over £5.50 for a 12" single and have them queing at the tills.

as mentioned targer audience is:
16-25 year olds
most, if not all of them are djs
most are males

also any consideration for a name for the label would be good.

:D

[Poodle]

Drums and bass. Okay. Your market is NLP Trainers so I would put all kinds of NLP lingo on the sleeve. Colors of black, white and red should work well and I'll leave the name up to you but I've got a doozie in my mind.

I know - don't feed the spammers but this really is a good idea.

[The Length]

Drums and bass. Okay. Your market is NLP Trainers so I would put all kinds of NLP lingo on the sleeve. Colors of black, white and red should work well and I'll leave the name up to you but I've got a doozie in my mind.

I know - don't feed the spammers but this really is a good idea.

erm...why do you consider this post spam?

[master_debator]

ok, ill probably get a bit of stick for this but...

im just about to launch a record label. a good old fashioned record label selling vinyl :eek:. the music that im pushing thru this project is aimed at roughly 16-25 year olds. the type of music is drum and bass music, which features, funny enough, drums and bass!

its not the most commercial genre of music and im pretty sure most of you wont have heard any. the scene is quite content with its underground status and selling 2,000 units is considered good.

im currently deliberating over the branding, market and artwork etc.
if you were in my position what imagery, symbols, subliminals would you use on the artwork to portray a must have product, that is going to fulfill all of the needs (and then some) of the potential customers, seduce them into handing over £5.50 for a 12" single and have them queing at the tills.

as mentioned targer audience is:
16-25 year olds
most, if not all of them are djs
most are males

also any consideration for a name for the label would be good.

:D

drum'nBUnnY records. Get some graphical artist to work out the graphics. Maybe having a bunny rabbit with headphones holding up the logo. Maybe you could have the bunny rabbit holding the label up by the BU and the Y.

[master_debator]

drum'nBUnnY records. Get some graphical artist to work out the graphics. Maybe having a bunny rabbit with headphones holding up the logo. Maybe you could have the bunny rabbit holding the label up by the BU and the Y.

I just talked to my brother, and he said he would draw out a logo for you. I was thinking of drum'n BUnnY
Wreck Chords

Then have a bunny rabbit holding the logo as if it were a necklace in front of him, with the bunny holding the BU with his right hand and the Y with his left hand. Also by having Wreck Chords, most people will be like "thats not how you spell it", and won't even pay attention to the BU & Y. I've got the scene out in my head, too bad I can't draw. You could also have the bunnies eyes looking like he was all bugged out, considering with that culture, the kids eyes get pretty bugged out. Or you could have the eyes look like mini records. You know, you may not even have to make the BU & the Y all that big. They may just stand out by having the bunny rabbit holding onto them. Considering that drum 'n bass usually has a dirty sound, you could incorporate this into the logo. Maybe give it a dirty, grimey, industrial, metalic look (dirty, scrubby, metal look?).

"I don't know if you got the memo, but I'm a genius!"

[The Length]

thats more like it. good to see someone using their imagination and creativity, ay poodle ;)

anyone else care to contribute in a positive manner?

[Poodle]

this is absolutely the most animated M_D has ever been here. I think you may have found something there.

[master_debator]

this is absolutely the most animated M_D has ever been here. I think you may have found something there.

You really think so. It totally struck me as an "aha" moment. I especially think that having the bunny grab the necklace by the BU and the Y will be a subtle way of saying BUY Wreck Chords. Whatcha think?

[The Length]

still not got this sorted.

not too keen on the bunny idea tbh. i want the branding of the label to be quite sophisticated, mature but quite delicate. definately no blinging rabbits. lol. thanks for the ideas though...keep them coming.

think it would be good to distract and them slip in a subliminal of some sort.

the advertising is going to be polymedia, so i could draw on lots of techniques to ...ahemm sell.

thinking of banners i could make them flash once or twice, then have say click me to link to the record store page etc.

[Don]

There's a belief among internet professionals that "content is king." By that I mean the fanciest web page will get someone to see your site once. But if you want people to return you have to offer something of substance--content.

The best form of advertising remains word of mouth. I would respectfully suggest that rather than agonize over sophisticated branding with subliminals that instead you consider producing the finest music possible and making downloads of part of it available through the usual sources.

The greatest subliminals (or as our President says, "subliminables") won't have 1/1000 the effect of having a product that people want.

Personally, I prefer Lacuna Coil and Lords of Acid to D&B, but good D&B will always do...if it's LOUD enough. :cool:

[The Length]

There's a belief among internet professionals that "content is king." By that I mean the fanciest web page will get someone to see your site once. But if you want people to return you have to offer something of substance--content.

The best form of advertising remains word of mouth. I would respectfully suggest that rather than agonize over sophisticated branding with subliminals that instead you consider producing the finest music possible and making downloads of part of it available through the usual sources.

The greatest subliminals (or as our President says, "subliminables") won't have 1/1000 the effect of having a product that people want.



agreed on all three points.

im not soley relying on the subliminal push and will implement the label with standrad marketing, advertisisng etc. just wondering if there might be anything i could do regarding the imagery, artwork, branding that would increases the products appeal to peoples pysche.

[Laurz123]

The wreck chords idea is very good. There is a barbers near me called the upside down barbers. They have their barber shop upside down and you can't fail to notice it!

[Laurz123]

Barber shop sign I should say!Obviously they aren't bypassing gravity.

[Don]

Darn! I was having such fun imagining that, too! I could see myself strapped to a chair hanging from the ceiling.

Believe it or not, some hair stylists used to do something like that, but they simply used an inversion table.

[Super_Mario82]

ok, ill probably get a bit of stick for this but... im just about to launch a record label. a good old fashioned record label selling vinyl :eek:. the music that im pushing thru this project is aimed at roughly 16-25 year olds. the type of music is drum and bass music, which features, funny enough, drums and bass! its not the most commercial genre of music and im pretty sure most of you wont have heard any. the scene is quite content with its underground status and selling 2,000 units is considered good. im currently deliberating over the branding, market and artwork etc. if you were in my position what imagery, symbols, subliminals would you use on the artwork to portray a must have product, that is going to fulfill all of the needs (and then some) of the potential customers, seduce them into handing over £5.50 for a 12" single and have them queing at the tills. as mentioned targer audience is:16-25 year oldsmost, if not all of them are djsmost are males also any consideration for a name for the label would be good. :D Man, drum n bass peaked in about 1996 with groups like dreamscape, I used to listen to that at school...molto rebellioato...but jeez if you think the scene is on the up again I'd say you'd probably had too many funny fags. Create a new genre and look for artists pushing the boundaries of drum n bass...forget generic Baby D remixes and the like, get a new angle and call it something new or you'll end up like all the other wannabes selling vinyl out the back of a Ford Cortina every other Sunday. What the hell this has to do with hypnosis I don't know but best of luck with it.

[The Length]

Man, drum n bass peaked in about 1996.

in your opinion i might add.

dnb is still going strong today, and is as vibrant and diverse as ever! just because the mainstream media doenst pick up on it (which is one of its attractions to me), or there can be a certain esoteric value to some strands of it, doesnt mean its not alive and kicking! apart from pendulum crossing over last year of course....that did cause some waves... above and below.

there is however, due to this digital age, a large amount of piracy in the scene and an increase in digital media leading to a drop in vinyl sales...and from a traditional record labels point of view could be seen as something detrimental to the scene. so any extra sales tools come as an advantage.

but, honestly, theres a lot more people aware of dnb today than in the dreamscape days. ;)

[The Length]

well i didnt go for anything too subliminal in the end but i went with something. a subtle but obvious anchor. it sold remarkably well and since this original thread has gone on to sell 6 more singles and i have gained other comissions on the back of them.

seems like such a long time ago that i posted my original request but its come on leaps and bounds! im very optimistic about the future and any endevours that will soon come my way. this project has been nothing but a flourishing success, but i guess it had to do with the amazing content more so than any subliminals. either way the length is very happy.