Marketing A New Bis.

[CastlemanConsulting]

Hey all -

I am getting ready to start working on my business plan for opening up a part time business. What I am wondering is how do you all market your business? What has worked, what hasn't?


Tim

[CoolGuy]

I am working Part Time as a salesman, would hypnosis help them buy what im selling? if so what would work what wouldnt?

[Terry]

Tim, I wonder why you feel that telling you of our own successes, (or failures for that matter,) would be of any help to you?
How much training have you had to date? When do you plan to start this business? What business is it? Were will you be located? How much capital do you have to keep you going for the first three years? These are just the start of the questions we need to ask before we can comment on the likelyhood of you succeeding or failing. You see, our success has nothing to do with yours, or we would have written a book on the subject, and sold it to all who wanted what you want, to be in business for yourself! Terry

[Terry]

I am working Part Time as a salesman, would hypnosis help them buy what im selling? if so what would work what wouldnt?Cool guy, it may be that your diction is lousy, or that you have no conception of what hypnosis is. Or it may be that I am comletely misunderstanding you. In either case hypnosis will not help them buy what you are selling. Using it could help you sell product more efficiently. Do you understand the difference? Terry

[CoolGuy]

oh ok. I was just reading through the "Is it wrong to influence people" thread and i thought that selling stuff using suggestions would help out. So is hypnosis and suggestions part of the same thing or completely different???

[Don]

Hypnosis is a technique to bypass the critical factor of the mind and communicate directly with the subconscious. Suggestions are encouragements, direct or indirect, to an alternative behavior.

You can hypnotize person and not give them any suggestions. You can give suggestions without hypnosis. However, suggestions given while a subject is hypnotized may be more strongly persuasive than if the subject is not hypnotized.

[CoolGuy]

Ok, and what exactly are suggestions? are they just...well suggestions? like "i think you should buy this because....."?

[Don]

Yes. That's exactly what they are. But consider this: wouldn't you agree that the way you might approach one person, say your mother or father, with a suggestion to achieve a goal is different that the way you give the suggestion to achieve the same thing to another person, say a friend or a sibling? Hypnotherapists will spend many hours studying books, analyzing people, etc., in order to learn how to give a specific person a suggestion in the way that they are most likely to accept it.

[Terry]

Cool guy, what Don has said suggests to me that he is reffering to NLP techniques, of which I know very little. What I was attempting to pass on, was that hypnosis is intended to change the client for the better. Now in the event that it is YOU who want something, you would use hypnosis on yourself not on the customer you are interested in selling to.....In other words, improve your selling techniqes not hypnotise the customer to buy........

[CoolGuy]

ok i get it now. thanks for the replies!

[Don]

Tim, if you're looking at opening up a hypnosis business, I would also suggest looking at some of the information available from the National Guild of Hypnotist. They have a lot of ideas and pamphlets available on the subject.

[CastlemanConsulting]

I am certified by the ABH and about to be certified by NGH. I am looking at doing this part time to start doing mainly stop smoking and lose weight sessions.

I have an office deal worked out so I can use it for my clients and am in the begining stages of my business plan. What I am wondering is what has worked well and not worked well for other members when it came to marketing. I have a shoestring budget for marketing so cost is an issue (when isn't it).

Any advice would be more than helpful.


Tim

[Terry]

OK Tim, now that you have confirmed some of my questions, I can see a direction you are heading in, and wish you luck, though I think you may have done some things in the wrong order....
First, we now have the business, which is hypnosis. Next we have the limitations, which in my opinion are laudible, since you lack the experience to do a variety of therapies..... You have already arranged for office space, but since you have no advertising budget laid out, or any other means of attracting clients, I feel that you have jumped the gun on that. You badly need exposure for your business, or you will go broke paying the rent.... What are your plans to promote clients?

1. Lectures. These not only promote your business, they also firm up your knowledge of hypnosis, since you must be prepared to answer questions....
2. Freebees, given in such a manner as to promote respect for your policy, not desparation to get clients. I won't go too deeply into this, because what you do depends on local conditions, and access to groups.......

There is no right or wrong way to promote a business, but promotion is an essential to gowing, so I suggest you get going now. Terry