Subliminal advertising works?

[Don]

An article in the Telegraph claims that it does.

http://www.telegraph.co.uk/science/science-news/6232801/Subliminal-advertising-really-does-work-claim-scientists.html

However, I can quickly see several flaws in the article:
1) The study on which the article is based has nothing to do with advertising and does not support the title.

2) It says that negative subliminals have more impact, so how do you negatively advertise a product?

3) The study on which the article is based used subliminals of one word. How do you advertise using just one word? You can name a product, but that may or may not have a negative impact on the viewer and thus the effectiveness is unknown.

4) Subjects viewing the words may have had negative associations with the words the testers considered positive or neutral, and positive associations with the words the testers considered negative or neutral. Without doing a test to see what the subjects' presuppositions are, the interpretation of words as positive, negative, or neutral is meaningless.

Do you agree with the article? Do you have other problems with the testing?

[Poodle]

what do we know about this newspaper? What do we know about the Prof? Where is Merlin??????

Neutrals to one person may be negatives to another. Example: Kettle - something to boil water in to make my tea or something that burned me horribly.

Also says they are not allowed on TV. Does this mean strictly in advertising or could it include entertainment shows?

We know the SC does not pick up on negatives.

First they use one word, and then end with three. Which is it?

We have 52 years of proof that subliminals don't work even when a word was not used -- just a picture of popcorn, Coke, candy, etc. and now we are expected to recognize a word over a quick image???? Interesting belief. (I think it's Vitale that does totally believe in these and advocates putting a super tiny one on the frig for weight loss????)

Pood

[skip]

I dont care what the newspaper says, or anyone/anything else says for that matter ...

Subliminals work, they work well.

Period full stop.

They bypass the critical factor and I am not talking about the hokey flashey picture do do, nor the mumble jumble cant quite hear it crap either.

Good subliminals, really good subliminals are right out there in front of you, yet you simply dont consciouly notice them.

Why else do you think advertisers take so much pains to orchestrate the 'background' material in their ads?

Take a commercial, any one that you think is a good one, and tape it. Then play it over and over enough so that you can mantain your attention on what is going on in the background. And ask yourself what the background is designed to do to you while your focus is on the 'action'.

Ask yourself why the guy is dressed with a lab coat with a stethescope hanging over his shoulder? What is that telling you without your realizing it consciously?

Ask yourself why really good hypnotists learn to use embedded commands, and analogue marking.

It is because sublimial (below conscious) sugestion works and works damn well.

Does the flashie picture or the mumble jumbo stuff work? Maybe a bit or not.

But who cares?

It is the stuff, right out there, that you COULD notice, but you just dont, because your attention is focused elsewhere, like a flashlight beam, or because it goes by and on to the next thing before you can concentrate on it, that really does the trick.

What is the difference (if any) between a confusion induction and subliminals?

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[Docresults]

What is the difference (if any) between a confusion induction and subliminals?

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Well, I used to know but maybe I forgot or was it the other way around?

[Connie]

...hiding in plain sight! :daze: